#AWindowOnScotland campaign aims to create a virtual vision of the country's cities, towns and villages


17 April 2020
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Ferry heading out of Uig, Isle of Skye
VisitScotland is encouraging people of Scotland to spread the love of their towns, villages and cities to their neighbours, friends and visitors as part of their #AWindowonScotland social media campaign.

As people across the country stay at home, #AWindowOnScotland is urging residents to share online the sights they can see from their properties - creating a virtual vision of Scotland’s towns, villages and cities, reminding everyone of what is waiting across Scotland when travel restrictions are lifted. 

It is hoped the campaign will remind visitors, particularly Scots who holiday here and represent one of the country’s most important tourism markets – of the diverse landscape, vibrant cities and stunning scenery that is waiting for them when this isolation period ends.  

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The campaign will carry a very clear stay at home message – but allow everyone to show their part of Scotland to the world – reminding future visitors that we will be waiting with open arms for their return. 

How to take part

Twitter users are asked to take a picture of a view from their property and post it on social media using the hashtag #AWindowOnScotland and their location (i.e #Stirling, #Aberdeen, #Glasgow etc). 

Showcasing Scotland

Malcolm Roughead, Chief Executive of VisitScotland, said: “At the moment it is important we stay at home but while we can’t get out, we saw an opportunity to create something that will remind people of what Scotland has to offer when this is over. 

When people are apart and feeling isolated, it is more important than ever to bring them together in an act of solidarity to show the warm, welcoming and friendly spirit of Scotland’s people.  

“#AWindowOnScotland will spread the love of our hometowns, villages and cities from across Scotland to our friends, neighbours and visitors and expand the window for the world during this challenging time.  

“We hope this campaign will also offer tourism businesses an outlet to showcase their own views of Scotland and inspire visitors to see them for themselves when they can in the future.” 

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