16 July 2020
A new video campaign has been launched by VisitScotland titled 'Why Scotland Needs You': watch here.
VisitScotland is encouraging people to enjoy Scotland safely once more as the country begins to emerge from lockdown.
Centrepiece of the £3M campaign is an emotive film welcoming back Scottish tourism and reminding us what a beautiful country we have right on our doorsteps.
The film, which can be seen and heard on TV and radio stations across Scotland from today has the clear message that ‘Only in Scotland can travelling so little make such a big difference’.
Click here for the latest on historic attraction reopening dates
It encourages Scots to travel close to home in a responsible way and appreciate what’s on offer in their own country, featuring locations from across Scotland as well as representatives from Scotland’s tourism industry.
Moving on from a tough period
Tourism Secretary Fergus Ewing said: “It’s been an extremely tough period for Scotland’s tourism sector but thanks to everyone’s efforts in suppressing the virus, we are now at the stage where we can warmly welcome visitors once again.
“VisitScotland’s marketing campaign will be instrumental in encouraging people back to our hotels, restaurants and visitor attractions. Our country has so much to offer and I hope people in Scotland take this opportunity to book a well-deserved break, and support our world-class tourism industry in turn.
“With guidance for businesses and visitors now in place, I would encourage anyone looking to enjoy our attractions, cities and rural areas to plan ahead and familiarise themselves with advice on how to do so safely, whilst respecting local communities.”