Dunfermline's history and heritage to be spotlighted in new VisitScotland campaign

03 December 2019
Carnegie statue, Dunfermline
The history of Scotland's ancient capital Dunfermline is to be showcased in a new campaign that aims to bring more visitors to the area.

The digital marketing campaign will draw on Dunfermline’s 'strong heritage and cultural story' to encourage more visits to the town and surrounding area, including Culross, North Queensferry and Inverkeithing.

Five themes have been developed, to showcase the world class heritage of Dunfermline and West Fife:

  • Cultural & Creative
  • History & Heritage
  • Royalty & Pilgrimage
  • Carnegie’s Legacy
  • Sporting Heritage & Outdoors

History ancient and modern

Caroline Warburton, VisitScotland Regional Leadership Director, said: “Dunfermline and west Fife has so many wonderful stories for visitors to discover and I’m very pleased that we are supporting this innovative campaign with our Growth Fund award. 

“The area is steeped in history ancient and modern, such as Dunfermline being established as a Royal Burgh in the 1100s, more modern engineering feats such as the Forth Bridge and Queensferry Crossing and the region’s recent success as a set for Outlander and Outlaw King.

"I look forward to seeing the town and west Fife’s rich heritage come to life to showcase Scotland’s ancient capital as a top visitor destination."

Visiting Dunfermline

Home of the Forth Bridge World Heritage Site, Culross Palace, Pittencrieff Park, Andrew Carnegie Birthplace Museum, Dunfermline Carnegie Library & Galleries, Dunfermline Abbey & Palace, Dunfermline Heritage Quarter and Abbot House, Dunfermline and west Fife has a remarkable heritage offering which is often overlooked by people outwith the area.

This campaign aims to promote the area as a destination with a contemporary, traditional and diverse range of things to see and do.

For more information, visit the project website.

QUICK LINK: Walk the Three Bridges trail


“At VisitScotland we want to champion collaboration, spearhead digital innovation and promote local areas and events to ensure the benefits of tourism are felt across the country.”

(report courtesy of Grant Anderson, Visit Scotland)