03/04/2019 Share this story   Share on Facebook icon Share on Twitter icon Share on Pinterest icon Share on Google Plus icon Share on Linked In icon Share via Email icon

Iconic landmarks to reach a TV audience of 36 million in new 'Scotland is Now' TV campaign

0937c6e2-4b62-4771-98fe-b9c67f503bd5

Stunning images of well-loved visitor attractions including the Glenfinnan Viaduct, the Calanais Standing Stones and Caerlaverock Castle will be screened to the nation in a trio of VisitScotland TV ads this April.

The three adverts, which will run on Channel 4, STV, ITV and other regional outputs until April 19, are the latest part of the national tourism organisation’s Scotland is Now activity, aiming to entice visitors from locations including northern England, London and the south east of England. 

According to VisitScotland, a total of 11.8 million trips were made to Scotland by people resident in Britain in 2018making the domestic market one of Scotland’s most lucrative tourism audiences. It is estimated that this current period of TV activity could be seen up to 36.7 million times.

Now is the time to discover Scotland

Locations, attractions and events which feature in the trio of adverts include: 

  • Camusdarach Beach in Arisaig
  • Caerlaverock Castle in Dumfries & Galloway (pictured)
  • The Royal Edinburgh Military Tattoo
  • The Isle of Skye
  • Glasgow
  • Tiree Wave Classic
  • St Andrews
  • Falkirk Wheel
  • An Ceann Mòr by Loch Lomond

Helen Campbell, VisitScotland Head of Visitor Marketing, said: 'Scotland really sells itself on screen. Our dramatic and varied landscapes are bought to life in front of the TV audience, inspiring them to find out more about these stunning locations. This short TV campaign comes at a crucial time for UK visitors who will be busy considering their holiday plans for the coming months. We want to ensure that they put Scotland at the top of their travel plans, Now is the time to discover Scotland.'

QUICK LINK: An hour in Edinburgh - things to do if your time in the capital is short

(image copyright VisitScotland/Damian Shields)

John Knox Edinburgh guide

Back to Exploring Scotland

03/04/2019 Share this story Share on Facebook icon Share on Twitter icon Share on Pinterest icon Share on Google Plus icon Share on Linked In icon Share via Email icon

Recent Exploring Scotland

Video report: Scottish-born star of Lord of the Rings, Billy Boyd paid his first visit to Culzean Castle this Spring

Lord of the Rings star Billy Boyd enjoyed a tour of Culzean Castle and grounds in Ayrshire - watch the video. ...


Scottish island bagging: three must-visit islands

Helen Webster, co-author of a new guidebook, Scottish Island Bagging – The Walkhighlands Guide to the Islands ...


Scottish Museums you need to know about

Enjoy a visit to a museum you haven’t yet explored with our pick of independent museums around Scotland. ...


Lottery funding boost for proposed whisky history and heritage centre

A project to build a £6.5 million visitor centre in the Cabrach region of Aberdeenshire has received a ...


Other Exploring Scotland in this category

Top historic attractions around the Scotland/England border

With so many great things to see and do in the border between Scotland and England, it can be difficult to ...


Mary Queen of Scots statue has a new home in Linlithgow Museum

A well-loved statue of Mary Queen of Scots that stood in a Linlithgow garden has been moved to its new home ...


Video preview: Discovering John Knox's Edinburgh

Join 'Castle Hunter' David Weinczok on our exclusive tour into John Knox's Edinburgh. ...


Scotland the Best: new blog from Peter Irvine

Bestselling author Peter Irvine shares his thoughts on how Scotland's history should be presented to the ...