Iconic landmarks to reach a TV audience of 36 million in new 'Scotland is Now' TV campaign


03 April 2019
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visit-scot-damian-shields-26349.jpg Caerlaverock Castle
Stunning images of well-loved visitor attractions including the Glenfinnan Viaduct, the Calanais Standing Stones and Caerlaverock Castle will be screened to the nation in a trio of VisitScotland TV ads this April.

Stunning images of well-loved visitor attractions including the Glenfinnan Viaduct, the Calanais Standing Stones and Caerlaverock Castle will be screened to the nation in a trio of VisitScotland TV ads this April.

The three adverts, which will run on Channel 4, STV, ITV and other regional outputs until April 19, are the latest part of the national tourism organisation’s Scotland is Now activity, aiming to entice visitors from locations including northern England, London and the south east of England. 

According to VisitScotland, a total of 11.8 million trips were made to Scotland by people resident in Britain in 2018making the domestic market one of Scotland’s most lucrative tourism audiences. It is estimated that this current period of TV activity could be seen up to 36.7 million times.

Now is the time to discover Scotland

Locations, attractions and events which feature in the trio of adverts include: 

  • Camusdarach Beach in Arisaig
  • Caerlaverock Castle in Dumfries & Galloway (pictured)
  • The Royal Edinburgh Military Tattoo
  • The Isle of Skye
  • Glasgow
  • Tiree Wave Classic
  • St Andrews
  • Falkirk Wheel
  • An Ceann Mòr by Loch Lomond

Helen Campbell, VisitScotland Head of Visitor Marketing, said: 'Scotland really sells itself on screen. Our dramatic and varied landscapes are bought to life in front of the TV audience, inspiring them to find out more about these stunning locations. This short TV campaign comes at a crucial time for UK visitors who will be busy considering their holiday plans for the coming months. We want to ensure that they put Scotland at the top of their travel plans, Now is the time to discover Scotland.'

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(image copyright VisitScotland/Damian Shields)

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