02 July 2020
VisitScotland has launched a new Sketching Scotland challenge, with free tutorials showing you how to draw 20 of the country's most iconic landmarks.
While travel restrictions remain in place due to the Covid 19 pandemic, VisitScotland has come up with a new way to draw attention to some of the country’s most iconic sights.
Part of its online activity to help visitors dream now and travel later, the national tourism organisation has launched Sketching Scotland. A series of 20 short videos teaching virtual visitors how to sketch landmarks and locations including Glenfinnan Viaduct, Caerlaverock Castle and the Kelpies.
How to get started
Each tutorial is accompanied by a voiceover giving advice and tips on how to create your drawing, as well as facts about each destination. It is hoped the creative campaign will inspire those who have sketched at home to visit the landmarks once travelling is possible.
Dreaming of Scotland
Eva Kwiecinska, VisitScotland’s Senior Content Marketing Manager, said: “The Coronavirus pandemic has had a devastating impact on the tourism industry. It’s important that new and returning visitors are still dreaming about Scotland even if they can’t physically explore just yet. We felt Sketching Scotland was a fun take on sightseeing, so even if you can’t physically visit you can still learn about some of our best-loved attractions in a completely new way.
"We were also conscious that people are looking for ways to use their time creatively and learn a new skill. We loved the thought that people all over the world could be taking 15 minutes to relax, draw and think of Scotland, and of course hopefully visit in’ real life’ when that is possible.
“As restrictions are eased further, we look forward to helping encourage Scots to rediscover the own country, while at the same time supporting businesses as they prepare for the inevitable operational changes and ensuring that communities feel comfortable and capable of welcoming visitors in a safe way."
Which sites will feature?
Iconic sights which will feature throughout the series include V&A Museum, Old Man of Hoy, Orkney, Italian Chapel, Riverside Museum, Glenfinnan Viaduct, Bow Fiddle Rock, Portknockie, Forth Bridge, Calanais Standing Stones and Duff House.
Visit the project page here.
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