Video: climate change needs culture

19 November 2021
Eunice Olumide MBE
Scottish-Nigerian supermodel, actress and activist Eunice Olumide MBE has released a new film calling for culture to be front and centre of climate action.

In a new short film launched today, Scottish-Nigerian supermodel, actress and activist Eunice Olumide MBE calls for culture to be front and centre of climate action.

Eunice said: "Economists, scientists and politicians can't fix the climate emergency on their own. They can't change the way people think and that's what is required. Climate change needs cultural change and cultural players are waiting to help, armed with powerful skills, resources and audiences."

"In Climate Action Needs Culture, created by Creative Carbon Scotland and partners from across the Scottish cultural sector – including Historic Environment Scotland (HES) - for the UN Climate Change Conference COP26 at Glasgow, Olumide says "Reaching net zero and a world adapted to the changed climate will require massive global transformation. But without culture providing a new positive vision of the future, can we actually create it?"

The film strongly argues that culture is the secret ally of climate policy makers. 

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Climate action needs culture (720p) from Creative Carbon Scotland on Vimeo.

Ewan Hyslop, Head of Technical Research and Science at Historic Environment Scotland (HES), said: "We are pleased to have come together with our partners across the cultural sector in Scotland to support the development of this powerful film and to amplify our voices in support of climate action, marking an important step change for the sector. 

"Cultural organisations in Scotland engage and interact with millions of people every year in a range of different ways, and in this crucial year for climate action, we want to harness the power of arts, culture and heritage to tell our climate story, engage people with climate issues in a meaningful way and encourage and inspire the positive and sustainable behaviour change that will be required to for our transition to a resilient, net-zero society."

Climate Action Needs Culture was produced by Picture Zero, the film company specialising in climate solutions and human climate change stories. The partner organizations who collaborated with Creative Carbon Scotland on the project are Creative Scotland, Historic Environment Scotland, Museums Galleries Scotland, National Galleries Scotland, the National Library Scotland and the Scottish Library and Information Council. 

After watching the film, CCS and the partner cultural organisations hope that players from both the climate and the culture sides will start collaborating; that policy makers will want to learn more; and that members of the public will ask their favourite arts and cultural organisations how they are responding to the climate emergency. 

(Report, video and image courtesy of Historic Environment Scotland)