15/01/2018 Share this story Share on Facebook icon Share on Twitter icon Share on Pinterest icon Share on Google Plus icon Share on Linked In icon Share via Email icon

24 hours in Scotland - new VisitScotland videos explore the country around the clock

ab919ff1-3cfe-41a4-b90d-e45da7f91a7f

VisitScotland, in partnership with VisitBritain, VisitEngland, Visit Wales, Tourism Northern Ireland and London & Partners, has launched an online initiative to promote round-the-clock activities and experiences across the UK.

The ’24 Hours in the UK’ series of films, showcases a range of adventures you can have across the UK throughout a one-day period.

The Scottish footage, shot by influencers from Canada, Germany and France, brings to life the diverse range of experiences that the country offers at various times of the day.

As well as inspiring Scots to take a holiday in the UK, the campaign will ask virtual visitors to vote for their favourite moments from the trips, with the top five to be announced in the coming weeks.

Latest official statistics show that more people are taking holidays at home and are spending more too. From January to September 2017, Brits took 4.8 million domestic holidays in Scotland, spending £1.5 billion, an increase of 8.5% and 13% respectively on the first nine months of the previous year.

Scottish experiences to feature in the campaign include:

  • Watching the sunrise over Glen Coe (pictured)
  • Landing on the beach in Barra
  • Embarking on a ‘sea-fari’ in Oban
  • Enjoying a seafood dinner in St. Andrews
  • Meeting the Perthshire wildlife on a trip with Highland Safaris
  • Becoming a Master Blender at Glengoyne Distillery (pictured)
  • Sampling the nightlife on Glasgow’s Ashton Lane
  • Discovering more about Edinburgh’s dark past with a ghost tour
  • Seeing the Kelpies at night

An unforgettable adventure

Malcolm Roughead, VisitScotland’s Chief Executive, said: From starting your day watching the sunrise over Glen Coe; to ending the night with cocktails on Glasgow’s Ashton Lane, Scotland is home to unforgettable adventures every hour of the day, all year round. Through this exciting campaign we hope to bring to life just a small selection of what Scotland has to offer visitors of all interests and ages.

“With many of us currently considering our 2018 travel plans we hope we can offer some travel inspiration to beat the winter blues and encourage Scots to enjoy one of our many mood-boosting experiences.

“Tourism is the heartbeat of the Scottish economy – causing a ripple effect which touches every industry, every community and creates economic wealth and jobs.”

Watch the films

(images Glen Coe By Mihael Grmek - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=17761971; Glengoyne Distillery copyright Chris Gunns)

Back to News

15/01/2018 Share this story Share on Facebook icon Share on Twitter icon Share on Pinterest icon Share on Google Plus icon Share on Linked In icon Share via Email icon

Recent Updates

Launch of The People's Voice website

A new online resource on the popular political culture of Scotland in the 19th and early 20th centuries has ...


Don Roberto – the adventure begins: new five-part series on Radio Scotland

In a new five-part Radio Scotland series, Billy Kay introduces us to the fascinating life of RB Cunninghame ...


Edinburgh's Museum of Childhood to reopen in March 2018

The Museum of Childhood is to reopen on 3 March 2018, City of Edinburgh Council has announced, as rarely seen ...


Academic women here! New University of St Andrews booklet reveals the diversity of pathways through academia

Women academics at the University of St Andrews talk openly and honestly about the highs and lows they have ...


Other News

Women’s History Month

Discover the stories of women who made their mark on Scottish history – from the medieval era through to the ...


Year-long programme of Lego exhibitions announced for Historic Environment Scotland sites

Visitors to some of Scotland's most popular historic attractions, including Stirling Castle, Glasgow ...


Which Scottish title will be Prince Harry and Meghan Markle be given on their wedding day?

Speculation is growing as to which historic Scottish title will be granted to Prince Harry and Meghan Markle ...


Lauriston Castle in Edinburgh to create dementia-friendly 'forget-me-not' garden

A specially-designed dementia friendly ‘forget-me-not garden’ is to be planted in the grounds of Lauriston ...