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A warm welcome in Scotland

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Scotland has been named the world’s most welcoming country and favourite destination of 2017 by Rough Guides in their reader awards.

After weeks of voting, Rough Guides announced the award results, stating that readers had voted Scotland most welcoming country, explaining: ‘…it’s the people that are the real drawcard here. Whether you’re propping up a bar in Edinburgh or trekking the hills of Glen Coe, you’re sure to feel a warm Scottish welcome from whomever you meet.’

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And Scotland was again voted winner in the favourite destination category, with the judges stating: ‘Previously, you named it the most beautiful country in the world – but it’s not all about appearances. This year the Edinburgh Fringe Festival celebrated its 70th year and Glasgow emerged as a foodie destination to watch.

‘Whether you’re exploring the capital or discovering Scotland’s little-visited corners, you’re guaranteed a memorable trip.’

The charm of Scotland

Commenting on the results of the awards, Malcolm Roughead, VisitScotland Chief Executive, said: “It’s fantastic to see that Scotland’s charm has cast its spell once again on the readers of Rough Guides, with the country topping the polls twice to be named Most Welcoming Country and the Favourite Destination of 2017.

“This is an extraordinary honour and a pat on the back for each and every person in Scotland who has demonstrated that famous welcome to our visitors. We believe Scotland to be an inclusive destination – one that is open to all - which is why accolades like this are so important and help strengthen our global reputation as a welcoming nation. The warmth of the Scottish people was a key part of our successful Spirit of Scotland campaign.

“Our rich history and heritage, plus events such as the 70th anniversary of the Edinburgh Festivals and the opening of the new Queensferry Crossing, have drawn visitors from across the world but with the Year of Young People and the highly-anticipated opening of V&A Dundee due to take place next year, we look forward to warmly welcoming even more visitors to Scotland in 2018.”

2018 in Scotland

With lots to look forward in the coming year, including the opening of the V&A Museum in Dundee, new movies filmed in Scotland on the lives of Mary Queen of Scots and Robert the Bruce, as well as celebrations to mark the 150th anniversary of the birth of Charles Rennie Mackintosh, 2018 looks set to be a memorable year for visitors and Scots alike.

For the full results of the Rough Guide Readers Awards 2017, visit the Rough Guides website.

Image: Ben A’an in the Loch Lomond and Trossachs National Park with views over Loch Katrine © VisitScotland/Kenny Lam

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