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Kelso and Eyemouth feature in the new M&S Christmas 2018 advert

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The magic of the Scottish Borders at Christmas time will be brought to life on screens across the UK, as the region takes a starring role in the highly-anticipated Marks & Spencer Christmas TV advert.

Kelso and Eyemouth were among the filming locations used in the popular TV advert after the streets were transformed into a winter wonderland for filming of this year’s Marks & Spencer advert in September.

And as the hugely anticipated Christmas advertising season gets underway – last year’s M&S advert featuring Paddington Bear attracted more than 20 million viewers on YouTube – Scotland’s national tourism agency believes that it could inspire people from across the UK to visit the region for themselves this winter.

Kelso’s cobbled streets were transformed into a winter wonderland for the filming of the M&S food advert, whilst Eyemouth’s historic Gunsgreen House was also a location for the advert.

The Scottish Borders at Christmas

VisitScotland Regional Leadership Director Paula Ward said: “The Scottish Borders is truly magical at Christmas and it is no surprise that M&S has chosen to film its festive advert in this part of the world.

“With its rugged coastline, charming towns, rich history and spectacular scenery, the Scottish Borders is the perfect choice for a holiday or short break at any time of the year. We are home to so many unique experiences that make Scotland the envy of the world. 

“The region is especially perfect during the festive holiday season. The warmth of our people, the beautiful displays by talented independent retailers and the unique gifts that can be sourced here make it a must visit Christmas shopping destination. This advert could create a boost for tourism in the region, with people across the UK inspired to visit the Scottish Borders for themselves. 

“It is also fitting that the region has been chosen to show off M&S’s food offering. Food and drink plays a critical role in attracting visitors to the area with a number of quality producers placing emphasis on the provenance of their local sourced produce. From local cider, gin, whisky and beer to luxury chocolate, bakeries and sweet treats, there really is something for everyone to enjoy in the Scottish Borders this Christmas.”

QUICK LINK: Memories of a Forties Christmas

(image copyright VisitScotland/ K Hume)

 

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