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Young Scot Heritage Blueprint group report their findings

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A group of young people commissioned by National Trust for Scotland on how to encourage young people to explore and engage with Scotland's heritage have reported their findings, including the fact that there may be a stigma around the word 'heritage' for young people.

The Heritage Blueprint group was commissioned in 2015 and made up of a group of eleven National Trust for Scotland members aged 11-25. The group visited fourteen NTS properties and consulted with NTS staff at the Trust's Annual General Meeting in 2015.

A focus group workshops and an online survey of 1,000 young people provided further information on attitudes towards history and heritage, and these findings have now been published online by the NTS.

Among the key findings were:

  • 75% of those polled had heard of National Trust for Scotland
  • 34% said they were interested in history
  • 16% said they had an interest in heritage
  • 23% could name a NTS property

Mark Bishop, Director of Customer & Cause said: “The Heritage Blueprint group have done an incredible job looking at the Trust and the steps we can take to better engage with a younger audience. Their insights will help us hugely as we work hard to transform the Trust from a charity that people know does good work, to a cause that really inspires passion and pride. As the Year of Young People approaches, the Trust is looking hard at how we can act on the recommendations and we hope that others in our sector can also benefit from these excellent insights.”

The charity has reported that it is already responding to the recommendations on improving communications with young people and will be running a social media takeover with the group in the next few weeks.

Perspectives on heritage

Lauren Ross from the Heritage Blueprint group said:  “When reviewing the responses to our national survey, it was very interesting for us to discover other young people’s perspectives on heritage. The conclusions we came to were very eye-opening. We feel confident that the work we have put into the project over the past two-and-a-half years could make a big impact on the relationship between heritage organisations and young people, if our recommendations are acted upon.”

Read the full Heritage Blueprint report.

(images copyright NTS Media Pics)

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